competing on brand promises - not price

Sbarro Pizza Centric Logo (web).png

what we did:


a rebranding
powerful promotions
menu redesign
product photography

Before teaming with Nium in 2012, Sbarro ran only price-incentive messaging. This positioning can quickly erode a brand and make it more difficult to compete on any attribute other than price.


We suggested changes to promotions to create a more powerful brand presence and executed that vision with new graphics, product photography, handouts, menus, digital communication, and menu redesigns.

Door Hanger on Door.jpg

As an extension of Sbarro’s marketing team, we closely collaborate on creative ideas for food marketing and promotions. We also provide tactical day-to-day support for Sbarro’s eateries such as menu panels and handouts.

& more

Sbarro DSC_0329 RGB.jpg
Sbarro Box and Paper IMG_4374.png
Sbarro Portfolio 33.jpg
Sbarro DSC_0306.JPG
Sbarro Portfolio 22.jpg
Sbarro_Riders Combined.jpg

we create a more powerful brand presence and executed that vision with new graphics

Sbarro_4 Cheese LTO.jpg
Sbarro Portfolio_Garden Harvest Stanchio
Sbarro Portfolio_Sausage and Pepper Stan

We jump in to implement everything from a single-location test concepts to fulfillment of promotions to all 275 restaurants across the U.S. This structure has provided Sbarro with the ability to grow its franchise operation efficiently.

Handmade Icon Black.png
Sbarro 60th logo_Color.png
3 Pepper Pizza Logo.png