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competing on brand promises - not price

Sbarro Pizza Logo
Sbarro Limited Time Offer Signage

what we did:


powerful promotions
menu redesign
product photography

Before teaming with Nium in 2012, Sbarro ran only price-incentive messaging. This positioning can quickly erode a brand and make it more difficult to compete on any attribute other than price.

Sbarro Menu Panel Design

We suggested changes to promotions to create a more powerful brand presence and executed that vision with new graphics, product photography, handouts, menus, digital communication, and menu redesigns.

Sbarro Door Hanger Menu
Sbarro Menu Door Hanger on Doorknob

As an extension of Sbarro’s marketing team, we closely collaborate on creative ideas for food marketing and promotions. We also provide tactical day-to-day support for Sbarro’s eateries such as menu panels and handouts.

& more

Detail picture of Sbarro Pizza Box Design
Sbarro Pizza Box and Paper
Sbarro Pizza Box Side View
Sbarro Deli Wrap Paper Detail View
Sbarro Cold Cup
Sbarro Buzz Word Border

we create a more powerful brand presence and executed that vision with new graphics

Sbarro 4 Cheese Pizza  LTO Signage
Sbarro X-Treme Pepperoni Pizza Signage
Sbarro Garden Harvest Veggie Pizza Signage
Sbarro Roman Style Pizza Signage
Sbarro Sausage and Pepper Pizza Signage
Sbarrro BBQ Chicken Pizza Signage

We jump in to implement everything from a single-location test concepts to fulfillment of promotions to all 275 restaurants across the U.S. This structure has provided Sbarro with the ability to grow its franchise operation efficiently.

Sbarro Handmade Pizza Tool Icons
Sbarro Slice Society Email Club Icon
Sbarro 60 Years Anniversary Logo
Sbarro 3 Pepper Pizza Icon
Sbarro Wallpaper Design Images
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