competing on brand promises - not price

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what we did:

 

rebranding
powerful promotions
menu redesign
product photography

Before teaming with Nium in 2012, Sbarro ran only price-incentive messaging. This positioning can quickly erode a brand and make it more difficult to compete on any attribute other than price.

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We suggested changes to promotions to create a more powerful brand presence and executed that vision with new graphics, product photography, handouts, menus, digital communication, and menu redesigns.

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As an extension of Sbarro’s marketing team, we closely collaborate on creative ideas for food marketing and promotions. We also provide tactical day-to-day support for Sbarro’s eateries such as menu panels and handouts.

visual
support
& more

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we create a more powerful brand presence and executed that vision with new graphics

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We jump in to implement everything from a single-location test concepts to fulfillment of promotions to all 275 restaurants across the U.S. This structure has provided Sbarro with the ability to grow its franchise operation efficiently.

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