competing on brand promises - not price
what we did:
Before teaming with Nium in 2012, Sbarro ran only price-incentive messaging. This positioning can quickly erode a brand and make it more difficult to compete on any attribute other than price.
We suggested changes to promotions to create a more powerful brand presence and executed that vision with new graphics, product photography, handouts, menus, digital communication, and menu redesigns.
As an extension of Sbarro’s marketing team, we closely collaborate on creative ideas for food marketing and promotions. We also provide tactical day-to-day support for Sbarro’s eateries such as menu panels and handouts.
we create a more powerful brand presence and executed that vision with new graphics
We jump in to implement everything from a single-location test concepts to fulfillment of promotions to all 275 restaurants across the U.S. This structure has provided Sbarro with the ability to grow its franchise operation efficiently.