what we did:
digital + creative
The Western PA Humane Society (Humane Animal Rescue) needed a fundraising calendar that would stand out in the crowded holiday calendar market using real shelter pets. We made this calendar the gift of the year and let these special pets shine as much as any designer breed out there.
We developed a make-your-own-mutt calendar that allows users to celebrate the unique pets and mixed-breed dogs by “building” a different pet every day. Winner of Gold and Silver Addy Awards.
The calendar with mutt-building sections featured pet adoption successes and was as irresistible as the pets featured in it.