what we did:
rebranding + remessaging
Like many manufacturers, Highland Tank partnered with Nium to collaborate on tactics to scale their efforts on creating an outstanding customer experience across all areas of their value chain.
a new voice.
it all started with
Through our branding process, we helped Highland Tank identify, refine, and communicate their brand promise to the marketplace. Together we distilled what makes them shine and communicate that both visually and through messaging to customers.
We developed a dynamic, user-centric designed website; a complete overhaul of their sales toolkit with product cutsheets and catalog; and a new brand messaging platform to succinctly differentiate themselves from the competition — all tied together with new photography to convey their brand identity.
One of pillars of how we work at nium is developing a strong visual branding foundation for our clients. If “a picture is worth a thousand words” then the images used to portray your brand are priceless.
For Highland Tank we established a unique photographic style to capture the essence of their brand, and then created a library of images to help them tell their story — creating confidence with their customers.