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Highland Tank Logo
Highland Tank Webpage Banner

what we did:


rebranding + remessaging

digital campaign
print collateral
creative photography

Like many manufacturers, Highland Tank partnered with Nium to collaborate on tactics to scale their efforts on creating an outstanding customer experience across all areas of their value chain.

Highland Tank Texture Image
a new voice.
it all started with

Through our branding process, we helped Highland Tank identify, refine, and communicate their brand promise to the marketplace. Together we distilled what makes them shine and communicate that both visually and through messaging to customers.

Highland Tank Website on a Laptop

We developed a dynamic, user-centric designed website; a complete overhaul of their sales toolkit with product cutsheets and catalog; and a new brand messaging platform to succinctly differentiate themselves from the competition — all tied together with new photography to convey their brand identity.

Highland Tank Brochure Cover & Interior Pages
Highland Tank Brochure Interior Photo
Highland Tank Brochure Interior Spread

One of pillars of how we work at nium is developing a strong visual branding foundation for our clients. If “a picture is worth a thousand words” then the images used to portray your brand are priceless.

at work

Highland Tank Sales Handbook Photo
Highland Tank Sales Sheets

For Highland Tank we established a unique photographic style to capture the essence of their brand, and then created a library of images to help them tell their story — creating confidence with their customers.

Highland Tank Welder at Work
Highland Tank Employees Fabricating a Storage Tank
Highland Tank Employees Fabricating a Storage Tank pic
Highland Tank Manufacturing Plant Detail
Highland Tank Delivering a Tank
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