Like many manufacturers, Highland Tank partnered with Nium to collaborate on tactics to scale their efforts on creating an outstanding customer experience across all areas of their value chain. This included the development of a dynamic, user-centric designed website;
a complete overhaul
of their sales toolkit with product cutsheets and catalog; and a new brand messaging platform to succinctly differentiate themselves from the competition— all tied together with new photography
to convey their
brand identity.